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Your customers, clients, friends, and relatives already know every new contact you will ever need to succeed. Such is the premise of The Referral of a Lifetime. The trick is, though, to know how to get to those contacts and then, most importantly, to build on them. ?

The key to doing that? In a word — Relationships. More specifically — by nurturing the relationships you already have in place. ?

Author Tim Templeton asserts that if we begin to value long-term relationships over short-term profits, the benefits will eventually show up on our bottom line. In other words, if you are honest, efficient, trustworthy, and caring in all of your relationships — business and personal — you


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